Trends come and go.
Every time something spikes, the advice machine fires up:
“Cash in on the trend.”
But what happens when the trend ends?
- Do you still have a business?
- Do you still like what you’re doing?
- Are you still proud of how you showed up?
There’s nothing wrong with riding a wave.
Just make sure you’re also building something underneath it.
Long after the trend is gone, you’ll still be here.
